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Saturday, January 05, 2008

Quieting down

As you may or may not have noticed, I haven't been posting so much here lately. That's partly due to the fact that the mix took me an incredibly long time to put together, which was (as it always is) very rewarding, but a little frustrating as well.

There's a couple other reasons (which I'll get to), but this is probably the standard here for a while. I'm not quitting this blog at all, and probably never will. I write mostly for myself and my mental exercise, and because it keeps me somewhat in touch with people I wouldn't otherwise. I'll still post here, but it'll be less scheduled and more prompted by having both the time and topics and not anymore by staying regular, which I hope I don't have to say has nothing to do with my digestive system.

The first (and lesser) reason that I'm cooling down on this page is this: as most of you know, part of how I make my living is analyzing web statistics. I pull together a bunch of numbers and then interpret it for the folks in my organization. And if I had to sit down the CEO of the vast Are Seven media empire to go over the statistics, it would go something like this:

Frankly, sir, I think everyone's bored. People are still coming to the site, but it's a little bit hard to see why exactly. We get good feedback from our users, but the comments have been declining, fewer people are clicking through the feed and after four years, I think everyone's gotten a little tired. It's time to hit refresh on the whole blogging thing.
Refreshing it means doing what I've thought about for a long time: starting another blog. So I did it:

Tech for the Technophobic


Lord knows I need a better name, and it'll probably change a lot, but I wanted a place where I could:
  1. Recommend software and steps for the people that I often find myself talking to about why they should use RSS readers, why they should blog, and basically why they should stop thinking of computers and technology as a separate world that only "tech" people can understand. I hope to make it something that people who don't subscribe to a bunch of tech-minded blogs can learn a lot from, though I'll be talking about analytics and such as well. The suggestion box is open.
  2. Where I can talk about the computer-type stuff that interests me to an audience who knows that that's where they're getting, hopefully eventually building up a community that I can help and that can help me in return.
  3. Have a single-topic (basically) blog that I can practice promotion and marketing on, and potentially even make some money.
I'm realistic enough to know that I can't keep that blog going and regularly update this one. So the tech blog experiment is going to become my priority, but I'll still write about music, sports and stupid shit and stories around here. In fact, it'll probably take a much more informal, dashed-off tone. I'm not really sure what'll happen here. We'll see.

Anyway, your mother and I felt you should know. Sleep well.

3 comments:

Anonymous said...

Just wanted to say hey, thanks for the sampler (I have maybe 3 tracks).

And that my wife also analyzes web statistics and pulls together bunches of numbers, interprets them, creates presentations for other folks in her company, etc. Except hers is decidedly for-profit.
Y'all will have to spend 20 seconds comparing notes at some future Friends Of Scanniello gathering before deciding you'd rather talk about something else.

Good luck with the new blog -

m.a. said...

I'm very interested in the Tech blog and look forward to reading it.

ivan said...

Hey this is a really great idea! I'll definitely be checking it out and enjoying it too. Sweeeeet.