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Saturday, May 06, 2006

Old clothes at new prices

Inside any J Crew these days, you can see clever marketing at work. They've taken some lower quality material and are selling it at higher prices by calling everything "broken-in" and putting the shirts on the hangars deliberately wrinkled. "No!" they're saying. "It's not crap quality! It's 'relaxed'!"

I'm not buying it, both figuratively and literally.

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